Does GOOGLE really make the grass greener?

Does GOOGLE really make the grass greener?

Does Google really make the grass greener?.. To some people the answer is “yes”. To others, it is just another deep dark hole that they throw money into (with little return). Google can either be the best friend, or the worst enemy to your advertising budget. You need...
Mobile: The new advertising standard

Mobile: The new advertising standard

Of all the significant shifts in the advertising landscape over the past few years, none has had as material an impact as the emergence of Mobile as an engagement necessity. For advertisers considering new ways to integrate their engagement activities (you’ll notice I...