We HATE marketing acronyms… and we LOVE them.

This list will keep getting bigger with everyday marketing-speak, so you can have conversations and actually look like you know what you’re talking about.

B2BBusiness to BusinessMarketing directly to businesses
B2CBusiness to CustomerMarketing directly to customers
B2HBusiness to “human”Marketing directly to anyone directly / specifically
BRBounce RateHow many users leave a website from a specific website page
CACCustomer Acquisition CostHow much does it cost for you to acquire a single customer
CMSContent Management SystemA system that allows you to publish, edit and organise your content
CPCCost Per ClickSimilar to PPC / generally used in Google network advertising
CPMCost per Thousand impressionsThe advertising cost you pay for each thousand impressions your ad receives
CRMCustomer Relationship ManagementHow a company keeps records of its customers and activity with them
CSSCascading StylesheetThe definition used to describe how the visual style of a website looks / feels
CTACall to ActionThe action you expect you audience to take as a result of your campaign
CTRClick Through RateHow many individuals clicked your advertisement
CXCustomer ExperienceThe interaction between a company and its customer during their relationship
DMDirect MailA physical letter sent to a customer / person
DNSDomain Name ServerIs an internet service that translates domain names into IP addresses
eDMElectronic Direct MailAn email version of a letter sent to a customer / person
FTPFile Transfer ProtocolUsed to send files from one computer to another over the internet
GAGoogle AnalyticsThe tool used to monitor audience behaviour on your website / or Google marketing activity
GDNGoogle Display NetworkWebsites linked to Google that advertisers can place ads on
GSNGoogle Search NetworkGoogle’s search engine
HTMLHyperText Markup LanguageThe standard software language used to create websites
HTTP/SHyperText Transfer Protocol / SecureThe protocol used to define how messages are transmitted on the internet / and if they are secured
IMInstant MessageInstant communication between two users / i.e. chat
IPInternet ProtocolNumeric identifier for a computer that uses the internet for communication
KPIKey Performance IndicatorThe key targets for your employees to reach that determines success
PPCPay Per ClickThe cost you pay each time a person clicks a ad you have placed in display / search networks
PRPage RankThe ranking of your website in comparison to similar searchable websites
PVPage ViewsHow many views a specific page of your website receives
QR CODEQuick Response BarcodeA code used for storing links to URLs
ROMIReturn on Marketing InvestmentHow much money you expect to make in profit as a result of your marketing activity
RSSRich Site SummaryA summary of a website compiled into a feed or channel
RTRetweetRepeating someone else’s tweet on Twitter verbatim
SEMSearch Engine MarketingProcess of improving your search engine ranking / or advertising through search engines
SEOSearch Engine OptimisationThe aim of getting your page to the top of search engine lists
SMMSocial Media MarketingCreating promotions or engaging with customers through social media
SOVShare of VoiceAdvertising term comparing ad revenue to peer advertisers
SSLSecure Sockets LayerSecurity technology used to encrypt certain parts of a website
UIUser InterfaceThe front-end or screen that a user sees when browsing a website / app
URLUniform Resource LocatorThe address of a website
UVUnique VisitorHow many individual people access a website or app
UXUser ExperienceHow a user interacts with the environment you present to them
WOMWord of MouthOral or written communication by a satisfied customer

Oh yeah… TLA. Three Letter Acronym.

If you can think of any other acronyms you love / hate – feel free to let us know.